Seeker is based in Aalborg where we both grew up. For more than 150 years, Aalborg has been the industrial capital of Denmark, and has provided the nation with the concrete-solid backbone needed to develop and prosper. However, when celebrating Danish design and progress the rugged, worn and hard-working town has often been viewed as the unattractive younger brother of the grandiose and beautiful Copenhagen. In recent years Aalborg has undergone a rapid revitalization, turning it into a city of architectural marvels rather that industrial concrete boxes. With Seeker we wish to honor and celebrate the beauty, history and innovativeness of our hardworking hometown. Not only has Aalborg inspired our hardwearing yet sleek Scandinavian designs – We’ve even named our very first watch after it! The AAL Watch.
The AAL Watch is dedicated to this diligent place we’re so proud to call home. AAL is where we depart from when we venture out into the world and Aalborg is our safe haven when we return. It is where good times can make us wish for time to stand still and where time can move way too fast, when watching our daughters grow up.
-Kamilla & Rune